WHO ARE YOU BLOGGING FOR? PART 5
Continuing to think about yourself, do you want email subscribers?
Email newsletters are a great way to connect with your readers. You can let them know what you’ve been blogging about if they can’t consistently follow you or catch all of your blog posts via social media.
Think about these points:
• Getting an email newsletter is easy – Not only are they easy to get but some are free if you’re just starting out, and there are lots of platforms to choose from. For example, MailChimp has a Forever Free Plan that allows you up to 2,000 subscribers and 12,000 emails per month.
• Newsletters can be in 2 forms – You can make it as personalized as you wish, and you can send it out however often you wish. I’ve seen some newsletters that would make great blog posts! Why not put all of that time and effort into a blog post so everyone can see it instead of just your subscribers? If you don’t have time to compose a newsletter then set it up to RSS so that when you publish a blog post it auto sends an email notice to your subscribers!
• Make it easy to sign up for your newsletter – Don’t make your readers search all over for the form, make it easily visible on your site!
• Those of you on WordPress, do you readers a favor and get a real newsletter – When you say you have a newsletter then you let WordPress and its constant and annoying emails deliver your posts, in my opinion, it isn’t really a newsletter! You have no control over it or do you? Sure it’s RSS but their aggravating emails to subscribe/confirm follow are too much! Same as with using them for your comments (see part 3), very aggravating for readers who subscribe to get your replies to the comments they leave for you! WordPress is not a one stop shop. Having a blog requires work on your part to make sure your readers have an enjoyable experience.
Do you have a newsletter?