Will Virtual Reality Make Shopping More Fun?
There is a technology revolution going on and it’s all about virtual reality. No, not gaming. How about shopping? Yes, with virtual reality technology, you can go shopping in a virtual reality store. Doesn’t that sound like fun?
Although US consumers seem to do plenty of online shopping, a recent report said 60% prefer to shop in a local store where they can see, touch, and try merchandise. With virtual reality shopping, retailers are taking notice and hoping consumers will feel like they’re shopping in a brick and mortar store.
Imagine putting on a VR headset and then browsing products as you virtually stroll along the aisles of a VR store. Wouldn’t that be awesome? How about a virtual sales associate to assist you if you have a question about a product or piece of clothing?
eBay and Australian retailer Myer have teamed up and created what is called “The World’s First Virtual Reality Department Store.”
IKEA has launched a “Virtual Reality Kitchen Experience.”
CVS Pharmacy has a virtual mock-up of an actual store.
Retale is getting in on VR shopping too. The premier mobile shopping destination with digital circulars, says its major partners will be signed on to their VR app.
You can experience virtual reality in an affordable way that’s fun and simple with Google Cardboard. Play games, visit new places, and more. You can buy one for $15. If you prefer, make your own with the following: cardboard, lenses, magnets, rubber band, and velcro. See directions here at the bottom of the page. Use Google Cardboard with Android and iOS. Find apps by searching for Cardboard or Virtual Reality.
So what do you think about VR shopping? Have you had any experience with it yet? I haven’t but am definitely looking forward to checking it out!